A visual identity system where sound becomes taste.

Each drink in the menu is named and flavoured after a music genre — jazz blends are smooth and mellow, rock blends come stronger and more intense, matching the energy of the sound they're named after. The packaging line and ordering experience carry that logic through, letting customers browse the menu by genre rather than by traditional drink names.

Developed as a university group project, I led the visual identity and packaging system — including the logo, typography, colour palette and packaging line — while the team developed the naming and digital ordering concept together.